Course Description
PPC means pay per click. These are online advertisements in which the advertiser pays a fee each time an ad is clicked. It is a tactic to induce direct surfing of websites, and the advertisers simply have to pay for real clicks on their ads. This makes it an affordable alternative. PPC campaigns are commonly executed through search engines, social sites, and web pages, where marketers will place bids for advertising in appropriate spaces. This model gives direct visibility and quantifiable benefits; thus, it is widely used for advertising campaigns in the digital age.
What You’ll Learn From This Course
- Knowledge of the fundamentals of PPC and its functions within the environment of digital marketing.
- Exploring popular PPC advertising platforms like Google Ads, Bing Ads, and social media platforms.
- Creating powerful ad copy that would lead to clicks and inspire the target audience.
- The analysis of critical performance indicators, such as CTR (click-through rate), conversion rates, and ROAS,.
Certification
A PPC course offers practical skills and knowledge required for running successful online advertising campaigns, which means that it is an invaluable resource to marketers, business owners, and those who want to pursue a career path related to digital marketing.
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