Course Description
Email marketing refers to targeting a group of users using emails. It is a direct and cost-effective way to communicate with the audience, promote products or services, and build relationships with customers. Such forms of email marketing may include personalized content, newsletters, promotions, and other types of communication as a means to gain recipients. The measurement of email campaign efficacy is enhanced with metrics such as open rates and click-through rates.
What You’ll Learn From This Course
- Master the different terms used in email marketing and other concepts that are crucial.
- Building website traffic through email campaigns and capturing new subscribers via the same medium.
- The concepts and application of email marketing are essential.
- Email marketing, brand promotion, and bulk email outreach.
Certification
Certification in email marketing will help to show that you are good at developing, implementing and improving winning campaigns. Getting an email marketing certification shows employers or clients that you have the knowledge about using this powerful digital channel in order to suitably promote a brand. Certification programs may touch upon the main areas of list building, segmentation design content analysis, and adherence to regulations.
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