Course Description
Google Analytics is a web analytics service that helps in understanding how well websites and apps are performing. It monitors and provides information on website traffic, user behavior patterns, and other important metrics. People can use data analysis to help them make decisions, improve their content, and assess the success of online strategies. Google Analytics is a powerful tool that allows companies to understand their audience, improve the user experience, and improve their digital presence.
What You’ll Learn From This Course
- Setting up and configuring a Google Analytics account for website or app tracking.
- Knowing how the Google Analytics dashboard, menus, and reporting work.
- Understanding the basic metrics and dimensions that are used to analyze user behavior as well as the performance of the website.
- Analyzing the sources, channels, and campaigns that attract visitors to visit the website.
Certification
The Learning Google Analytics certification provides people and businesses with the necessary tools to find meaningful information within website data that leads to better decision-making, which only translates into success. Based on users’ behavior, traffic sources, and conversion patterns, professionals will be able to adapt their marketing strategies, improve the quality of content in order to make it more attractive for visitors, and effectively manage limited resources.
Lessons:
